autodesk university social strategy

The models show desired states and inter-relationships of the social framework in different configurations.

The models show desired states and inter-relationships of the social framework in different configurations.

I then looked at the different types of actions as related to the public profile and what elements influence others.

The last model is looking at a class and all the types of actions that someone could do around that in the social framework.

project goals

We were engaged to help the Autodesk University product and design team create a robust, active and engaged community around Autodesk University class content. 

Activities:

• Advise the product and design team of the kinds of social features that help make a robust community
• Model the system looking to blueprint future states and all concepts to consider
• Give feedback on new designs and interaction decisions
• Provide feedback and advice for the beta period including which features to roll out first and where to wait
• Provide competitive and best practice analysis for specific features.

modeling the system

I began my understanding of the ecosystem of the social offerings and needs for Autodesk University by brainstorming with the client and then modeling the different facets of social interactions both on and off AU.

I developed a social framework canvas through this work. Each item in the stack is related to one of the key elements required to create a robust social experience. The canvas is annotated with public and private recommendations for presentation.

competitive analysis & recommendations 

RATINGS: I analyzed and assessed different types of ratings found in social and commerce sites and made recommendations to the AU team for which might work best given their context, their content and their desired community.

NOTIFICATIONS: I analyzed and assessed different types of notifications, notification settings and other behavior around notifications found in social and content heavy sites and made recommendations to the AU team for which might work best given their context, their content and their desired community.

user testing

Using the design mock-ups done by the internal interaction designer, showcasing features based on my recommendations. I conducted a series of user test sessions to validate the features and the interaction flow for those features.

team makeup

1 social design strategist - me
1 client UX designer
1 client program manager
1 client product / business lead